Every "Picture Frame" tells a story
To paraphrase Edgar Degas, the frame is the reward of the artist. What does that mean? Well if you are an artist or have had a few things framed, you quickly discover that a frame whether it is a simple or custom creation, transforms the object being framed. Framing gives the artwork a means to telegraph it’s message. Framing is the messenger and the art is the message.
One of my favorite things to do in our social media accounts, Instagram and Facebook is show the art with a selection of different frames. It is a fun way to experiment with different looks and it encourages the viewers to look outside the box. For example we recently purchase many antique herbarium prints from the 1920’s and photographed them with several framing options.